5 Themes From Henry Stewart DAM LA 2017

Hollywood sign

We were excited to attend Henry Stewart DAM Los Angeles in November. It was the last of the Henry Stewart DAM conferences for 2017, and provided confirmation on some of our insights and a sneak peek into the future of DAM.

Top 10 Adobe MAX Quotes For Creatives

Top ten inspirational quotes from adobe max

Adobe MAX 2017 was an amazing conference made up of approximately 12,000 creatives. With so many visionary leaders in a single location, we couldn't help but overhear some quotes that are inspirational to the artistic community. Here are 10 quotes from the conference that are valuable for creatives!

4 Things We Are Looking Forward To At Adobe MAX

“A

We're gearing up for our first appearance as a sponsor at Adobe MAX coming up in Las Vegas! We love the buzz of an energized crowd and we know we'll find it there. The conference is known for its ability to keep creatives engaged and inspired to bring their visionary ideas to life through images, videos, graphics, animations, and more.

Your Omni-channel Strategy Foundation

MediaBeacon is the foundation for your omni-channel strategy.

The wide array of digital and physical touchpoints that are available have created omni-channel audiences, so your retail and apparel marketing strategy should follow suit. In a recent study by Forrester Consulting on behalf of MediaBeacon, 90% of respondents said that enabling omni-channel experiences was important. However, omni-channel marketing is a feat easier said than done. In the same study, 31% of respondents said they realize that they are unprepared to understand and take action at different points in the customer lifecycle.

4 Ways To Build An Omnichannel Marketing Team

Person holding a tablet with icons floating above it representing many omnichannel platforms.

Where is your customer? The answer is simple: everywhere. That’s why omnichannel marketing has emerged as a leading strategy for successful brands. Having a strategy that revolves around the customer journey enables brands to be responsive. According to a recent Chief Marketing Officer (CMO) Council study, this type of responsiveness is becoming the consumer expectation. It could even be the differentiator that sets brands apart from their competition.