We were excited to attend Henry Stewart DAM Los Angeles in November. It was the last of the Henry Stewart DAM conferences for 2017, and provided confirmation on some of our insights and a sneak peek into the future of DAM.
Adobe MAX 2017 was an amazing conference made up of approximately 12,000 creatives. With so many visionary leaders in a single location, we couldn't help but overhear some quotes that are inspirational to the artistic community. Here are 10 quotes from the conference that are valuable for creatives!
We're gearing up for our first appearance as a sponsor at Adobe MAX coming up in Las Vegas! We love the buzz of an energized crowd and we know we'll find it there. The conference is known for its ability to keep creatives engaged and inspired to bring their visionary ideas to life through images, videos, graphics, animations, and more.
The wide array of digital and physical touchpoints that are available have created omni-channel audiences, so your retail and apparel marketing strategy should follow suit. In a recent study by Forrester Consulting on behalf of MediaBeacon, 90% of respondents said that enabling omni-channel experiences was important. However, omni-channel marketing is a feat easier said than done. In the same study, 31% of respondents said they realize that they are unprepared to understand and take action at different points in the customer lifecycle.
Where is your customer? The answer is simple: everywhere. That’s why omnichannel marketing has emerged as a leading strategy for successful brands. Having a strategy that revolves around the customer journey enables brands to be responsive. According to a recent Chief Marketing Officer (CMO) Council study, this type of responsiveness is becoming the consumer expectation. It could even be the differentiator that sets brands apart from their competition.