Marketing Asset Management (MAM) is the strength behind a successful marketing campaign launch. From concept to consumer, you need a solution that will help deliver your marketing message at the right time, through the right channel.
Digital assets are essential in the media and entertainment industry so there is no doubt that they are valuable. But how do you determine if you are using them as efficiently as possible? It’s important to understand the significance of how you use your digital warehouse so that you can discover areas for improvement and increase the productivity of your media company. An asset is a piece of digital content such as an image, logo, video, recording, etc. that is owned and/or used by your company. The most common areas to increase the profitability of assets for media and entertainment include time, money, and satisfaction.
We know it’s an omni-channel world now, for consumers and marketers. And a recent Forrester Research study commissioned by ESKO and MediaBeacon reveals these key facts: 85% of brands surveyed across North America and Europe plan to invest more in omnichannel experiences in 2017; and these firms understand how important a digital asset management (DAM) solution is to driving ROI for these key investments.
The Search Engine Journal's Twitter audience poll found that 71 percent of participants plan to spend more on digital marketing this year compared to 2016. Maybe you’re not surprised that digital marketing will continue its growth, but these additional realities about your own business could surprise you: More initiatives mean a greater burden on your marketing and analytics processes, and how you respond could be the difference between sluggish results and surging growth.
A growing budget contributes to more moving parts. It is vital to ensure the right data is collected and organized in order to maintain, and even improve, efficiency.
So as you grow your budgets, also grow your efforts to streamline in order to take full advantage of the new efforts. Here are five ways.
In a recent video, Nick Felder, Group Director, Film & Music Production for the Global/Corporate Divisions at Coca-Cola, sat down and discussed the importance DAM plays within Coca-Cola. It's easy to see how the concepts Felder mentions apply beyond and into organizations of all sizes in any industry.