We're gearing up for our first appearance as a sponsor at Adobe MAX coming up in Las Vegas! We love the buzz of an energized crowd and we know we'll find it there. The conference is known for its ability to keep creatives engaged and inspired to bring their visionary ideas to life through images, videos, graphics, animations, and more.
The wide array of digital and physical touchpoints that are available have created omni-channel audiences, so your retail and apparel marketing strategy should follow suit. In a recent study by Forrester Consulting on behalf of MediaBeacon, 90% of respondents said that enabling omni-channel experiences was important. However, omni-channel marketing is a feat easier said than done. In the same study, 31% of respondents said they realize that they are unprepared to understand and take action at different points in the customer lifecycle.
Where is your customer? The answer is simple: everywhere. That’s why omnichannel marketing has emerged as a leading strategy for successful brands. Having a strategy that revolves around the customer journey enables brands to be responsive. According to a recent Chief Marketing Officer (CMO) Council study, this type of responsiveness is becoming the consumer expectation. It could even be the differentiator that sets brands apart from their competition.
We recently attended Henry Stewart in Chicago and had a great time! Hopefully, were you able to make it to the event, too. We’re proud to have had a presence at the conference for several years in a row and made this one our most impressive showing yet! We were especially excited to debut a full omnichannel model, including a VR store experience with 3D and Studio Visualizer, a pop-up collection of our branded retail items, social media, and an ecommerce store in addition to our product demos.
In case you didn’t make it to the event, we took a few notes for you! Here are 8 lessons from Henry Stewart Chicago this year:
Consumer experiences are present on more digital and physical channels than ever, resulting in connectivity as a potential differentiator for successful marketing departments. Not only do consumers want to gather information through digital and physical touchpoints, they also want to provide feedback that impacts what they see from companies through those channels. This concept of responsiveness is quickly turning into the consumer expectation.