Digital asset management is a great way to easily find your assets but it does so much more than that. Organizations all over the globe are realizing that digital asset management can help them increase their speed to market, become more customer centric, and reduce time across the entire design lifecycle process. Read on to see everything you can accomplish with DAM.
of marketing leaders will invest in creating omnichannel experiences.
Perceived benefit of implementing a DAM system: Improved customer experiences
time reduction across the entire design lifecycle process.
As a repository, or digital library, a DAM provides your team with a single, secure system where they know they can always find the most up-to-date, approved assets for their projects. You can route workflows so that assets must go through an upload process to be properly tagged and have the right metadata attached. These steps make sure the assets can be found easily using simple, yet powerful, search tools.
As a work-in-progress (WIP) solution, your marketing and creative teams can easily assign, review, and approve tasks and campaigns with the assets by using a Business Process Management (BPM) integration. Integrations with Adobe® products allow your team to work with assets directly in the creative suite without needing to login to the DAM in a separate web browser, saving tons of time.
As an asset distribution tool, you can distribute your digital assets to individuals and teams with external links, internally sharing a saved search, or distributing directly to digital channels like Facebook, Twitter, and YouTube.
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A digital asset is a file that can be stored digitally. Typically, they are assets that can provide some sort of value to a company through marketing campaigns, sales materials, packaging, or other promotional activities.
The most common digital assets are images and video, but DAM solutions support most types of files, including images, video, audio, 3D, documents, photographs, editable graphics, and more.
By using DAM, you can extend the lifecycle of your digital assets by reusing them to create new materials for all your marketing channels.
Social media advertisements
Website banners
Brochures
Ecommerce materials
And much more
Signage
Packaging
Collateral
Promotional Videos
DAM software helps break organizational silos and brings departments together. It is a tool that connects your cross-functional teams so there are many departments who will use it, but they often have their own specific user stories. These user stories should be simplified by using a
DAM and you can control the type of access that users have to content based on how they will interact with the DAM. Some of your users may need full editing access, while others may simply need the ability to download approved assets for specific products or brands.
Internal Users
These are users and teams within your company that will access and use the DAM on a regular basis with a range of access levels and capabilities.
External Users
These are users outside of your internal team that need access to your digital assets, usually in a more controlled environment.
The biggest areas where a DAM can provide return on investment (ROI) for a company is through saving time and money to ultimately increase the bottom line. There are many benefits of DAM that contribute to saving time and money across the marketing and creative departments.
Some of the major advantages of digital asset management solutions are:
Easy To Use
You should be able to navigate the system without trouble. In the best implementations of DAM, users hardly even know they are using the system because it is so easy.
Connection and Partnership
Your DAM system should help connect your marketing technologies so your solution provider should offer ways to integrate systems and partner with you to align on product roadmaps.
Provides Control
A DAM should provide you with control of your digital assets so there should be options for user access control, permissions within assets and groups, and options for securely sharing digital assets.
Since images, videos, and other digital assets are a major part of marketing campaigns, they are an important element for your marketing objectives and need to be accessible. An intelligent marketing technology stack should include a DAM that helps connect your digital assets to your other systems.
There are a few key signs that your organization needs DAM. If you experience any of the following, it is probably time for you to start looking into a DAM solution for your company:
The best DAM solutions are flexible to provide the most capable options for the specific needs of your company. That’s why MediaBeacon offers a flexible platform that lets you choose the path that’s best for your business, whether it’s on-premise, SaaS, cloud, or a hybrid combination. On-premise SaaS, cloud, and hybrid digital asset management all provide secure access to all of your digital assets.
SaaS Digital Asset Management
A SaaS DAM is hosted by the vendor so it reduces the workload on your IT department. This typically means that you don’t have to manage licenses, you have 24/7 global infrastructure support, and up-to-date software. Secure DAM companies will typically have an ISO 27001 certification. With SaaS, you can host your assets in the cloud so that they don’t take up any file storage space. Learn more.
On Premise Digital Asset Management
An On-Premise DAM is hosted internally and is usually managed by your IT department. This means that you take care of the updates internally. Because this option allows running the DAM solution from your own hardware, you also have the option to host it in a cloud service to help reduce storage space requirements.
Learn more about Digital Asset Management best practices on these pages:
