What Is DAM?

Digital Asset Management

MediaBeacon is leading DAM software enabling new heights for marketing and creative teams.

What Is Digital Asset Management?

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Digital asset management supports the storage, organization and retrieval of digital assets in various formats. It allows for all kinds of advantages, including: faster speed to market, maximizing ROI and collaborating internally and externally in the Enterprise. DAM is useful in a ton of industries.

If you've ever used music or photo management software, you're already familiar with the concept of digital asset management (DAM). At its foundation, DAM allows large amounts of digital content to be easily found. However, digital asset management software is so much more than that.

DAM solutions handle files of all types, such as audio, video, 3D, documents, editable graphics and more. The best digital asset management software has core functionality around accessible storage, archival capability, asset retrieval, asset conversion, sharing assets and asset versioning. DAM also enables automated creative workflows to reduce workload on teams. You can learn more about DAM by downloading our complimentary white paper, "What Is DAM?"

What Are The Benefits Of Digital Asset Management Software?

What are the benefits of Digital Asset Management software?

On-premise and cloud based digital asset management (on-prem DAM & Cloud DAM) both provide secured access to all of your digital media at anytime, anywhere. Access your content from any device through a web-based interface with no app downloads required. If you're working in a coffee shop, need to access something quickly from the beach or even in a different country, your assets are accessible.

Outside of anytime, anywhere access, DAM provides many additional benefits. Because digital assets are centrally stored and indexed, they are quickly and easily searchable. This ease of access encourages self service for members within an organization and reduces time spent looking for files. It also helps ensure everyone uses the vetted and approved files. DAM also provides on-the-fly conversions. Need a smaller file size for that graphic you need in your presentation? Digital asset management software can convert the high-res version down for you.

On-Prem DAM & Cloud DAM

On-prem DAM and Cloud DAM

A choice you have when considering a DAM solution is whether you want it on-premise or in the cloud. Both options are available from MediaBeacon, allowing you to choose which is best for you. If you're unsure or would like to learn more, let's chat and we can help you with your decision.

On-Premise DAM allows your organization full control over your content. You are keeping your digital assets on your network and servers. You're in control of what kind of access is provided to those outside of your office walls. Because this option allows running the DAM solution from your own hardware, you can host it in a cloud service should you choose.

The cloud DAM solution allows for quick setup and transition. It reduces the workload on your IT department by having a DAM provider host and run your system for you. This means you have zero licenses to manage, 24/7 global infrastructure support, 100% up-to-date software and peace of mind knowing that your data is secure via the ISO 27001 certification.

Digital Asset Management (DAM) Resources

Guide: 6 ways digital asset management revolutionizes your creative process.
Guide: 5 ways to increase your speed to market using DAM.
White paper: Calculating your Digital Asset Management ROI

Frequently Asked Questions About Digital Asset Management & DAM Software

What is a digital asset?

A digital asset is any digital file you or your company creates. These can be documents, images, video, presentations, audio files, 3D and more. Each digital asset has its own value and is important to retain for future use or historical purposes.

Many creatives utilize DAM to help manage their content and make it accessible to the greater organization. Because of this, it is important that DAM support many file types so they can be worked with and previewed on the fly. File types such as Camera RAW, Adobe Creative Suite files and more can reside in the DAM and be interacted with.

While DAM is frequently a creative or marketing tool, it is beneficial to entire organizations through many features it offers.

When do I need a digital asset management solution?

The best way to know if you need a digital asset management solution is to look at your existing digital asset practices.

  • Do you or members of your organization spend way too much time looking for digital assets?
  • Do you have digital assets on various drives across multiple locations within your organization?
  • Are there parts of your existing processes that could be expedited through automation?
  • Do you have the need to access digital assets when you aren't at your desk but are currently unable to?
  • Do you or your IT Team worry about the security of your current content?

These are just a handful of questions that might cause one to decide to look at DAM solutions. These are all issues that having a solution in place can help with.

How do I find a DAM solution that is right for me?

Selecting a DAM solution doesn't need to be complex but there are definite considerations to take. Determining how and where you'd like the DAM hosted for example. The capabilities a solution offers. What are the primary verticals or company sizes a particular vendor sells to?

When considering a digital asset management system, many companies start with deciding what their needs are in a system and then seeking providers that offer the solutions to these needs. This is done by going through a request for proposal (RFP) process. Often times a company will submit their RFP to their top three to five vendors to help them decide on which is the best fit for them. In order to help you get a jump start on items to consider, download our complimentary guide that contains more than 300 questions you can ask vendors during your search: Digital Asset Management RFP Template.

What are DAM best practices?

We have tons of great content on DAM best practices and advantages on our blog and over on our Resources page.

Used In Many Industries

Industries that use DAM

Digital Asset Management is useful for a wide-range of organizations across many verticals. It is used to manage assets and workflows across many industries:

Who Uses Digital Asset Management?

DAM Software helps break organizations from their silos and brings departments together. It optimizes digital workflows and increases speed to market.

Digital Asset Management and Marketing Asset Management are useful to many roles within organizations.

Here are some roles and ways DAM is useful to each:

Designers & Creatives

  • Use DAM for collaboration on work in progress and finished projects.
  • Maintain brand consistency by having access to all appropriate content.
  • Work effectively in Adobe applications.

Executives

  • Analytics are the bread and butter.
  • DAM metrics are collected and displayed on beautiful graphs and charts, making visualizing results a breeze.
  • Quickly see the impact of campaigns or assets on the business.

Marketers

  • Know if an asset is distributed to external integrations or social media networks.
  • Quickly know the licensing rights for an asset.
  • Maintain brand consistency.
  • Release campaigns and assets to stakeholders or external systems.
  • Analytics to track impact.
  • Track where projects are and how they’re progressing.

Sales Team

  • Always have the latest, up-to-date file – no matter what device they’re using.
  • Know what is distributable and what is not.

Agencies

  • Keeps client projects organized.
  • Maintains brand consistency.
  • Controls licensing and usage rights.
  • Easy distribution.
  • Portals allow easy storage and distribution of relevant materials.

IT Department

  • Open and flexible integration.
  • DAM ties into existing systems and SSO technologies.
  • Robust and scalable infrastructure.

Distributors

  • Easy access to the latest and greatest.
  • Maintain brand consistency.
  • Increases speed to market.

Free Guide

The ultimate toolbox for learning about digital asset management.

Download Now

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