The Marketing Manager wants to launch an omnichannel campaign to promote a product launch in Fall of this year. She starts a Creative Workflow to launch a new campaign and a cross-functional team is notified.
Your Creative Team has acquired a series of lifestyle images commissioned from a professional Photographer and Videographer.
The Marketing Manager has high ambitions but a limited budget. As such, she asks her Creative Team to repurpose and use existing lifestyle images and to rebrand them with the new campaign to launch a brochure, video, and sign.
The Creative Team searches for Digital Assets using criteria such as PANTONE color, sport type, and person description to repurpose at no additional cost to her organization. Powerful search helps her find exactly what she needs.
The Creative Designer edits the Digital Assets in her favorite Adobe Application. She uses the images to create a new brochure and sign and then sends for approval.
The Campaign is not moving along, so the Marketing Manager checks status and notifies responsible parties.
The Markerting Manager and Legal approve materials, licensing, and copyrights. Brand Manager then sends notification to external dealer for production.
Receives approved files, downloads prints, and publishes them.
Simultaneously, the Digital Marketing Manager receives the approved assets. An automated workflow is then kicked off to publish launch materials digitally.
The Brand Manager determines which Product logo, image, and message must be used for this launch.
The process starts by searching & finding in its Digital Asset Management System any existing lifestyle images & stock footage for inspiration to repurpose for the new campaign.
After the Brand Manager finds the right Digital Assets, the Creative Team designs the collateral marketing assets for the campaign in their favorite Adobe Suite Applications.
Meanwhile, the Packaging Team uses its favorite Esko application to create Packaging artwork, 3D designs, and important content such as Nutritional Facts and routes for approval.
The Legal and Nutritional Teams approve for compliance, claims, and content licenses.
Then, the Creative, Brand, and Packaging Teams review and approve the Content, Brand, and Design for consistency and alignment.
Project is finished and approved Assets are uploaded to DAM under the Product campaign.
Approved assets for printed media are then shared with external users from your DAM and Digital Assets are shared across every digital channel where you promote your product.
Complete project management feature set helps automate business process workflows
Control and move along approval processes
Maintains an audit log of assets, approvals and more
Powerful markup allows annotations and discussions on each asset
Bring attention to specific parts of an asset with markup tools
40% time reduction across the entire design lifecycle process.
We know it’s an omni-channel world now, for consumers and marketers. And a commissioned study conducted by Forrester Consulting on behalf of ESKO and MediaBeacon reveals these key facts: 85% of brands surveyed across North America and Europe plan to invest more in omnichannel experiences in 2017; and these firms understand how important a digital asset management (DAM) solution is to driving ROI for these key investments. Learn More >
Send your content straight to popular social platforms right from the DAM
Centralized asset repository to drive work in progress and finished asset usage
Download assets in the resolution and formats you need
Reduce costs associated with errors or redundancies from misprints, incorrect info and more
Feed text and content into InDesign and lock it from edits, keeping it vetted and accurate, while allowing creatives to design
DRM tools allow content to be shown to those who need it and can present usage notices prior to download
Measure social post performance
Visualize asset utilization
Tie other data systems into DAM to associate metrics back to your assets
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These efficiencies allow you to evolve and create more quickly, allowing larger potential for growth
Consistency and matching information across your distribution channels decreases consumer confusion
Centrally store all of your digital content in a single repository that helps drive work in progress and find needed content quickly.
Allow Creatives to work on their desktop without the need of ever having to use the DAM. Files are seamlessly synced in the background.
Forms collect detailed scope and requirements of the marketing or packaging need, ensuring the resulting content is correct.
Mirroring existing business processes, the system automatically gets tasks to the right person, at the right time for completion. Any tasks that can be done without human intervention are taken care of automatically.
Review, mark up, and approve files in 3D or 2D and compare versions for clarity.