You’re A Creative: So Why Do You Spend More Time Managing Assets Than Creating Them?
If you’re a creative in an authority position, there’s a challenge you (and your whole team) face countless times every day – so often that you see it as a fact of life. That is, if you notice it at all anymore. And it has a huge impact on ROI. It involves the building blocks of your work: the visual assets you use; the rights and restrictions that govern them; where they reside; who can access them.