We’ve made some updates with our 2019.0 digital asset management (DAM) release that we think you and your creatives are going to love. Here are a few of the newest features.

If you’re trying to kick-off the new year by improving and streamlining your marketing operations, check out these seven tools that can help increase your ROI by automating your marketing to engage the right consumers at the right time.

Do you and your teams have trouble finding your digital assets? Pay attention to your file naming strategy to help make your assets easy to find.

With the right connections, a marketing creative can easily open their favorite Adobe application, search for and open assets from the DAM, and save final versions back to the DAM, without ever needing to leave the Adobe interface. DAM that has the best integrations with creative tools unlocks the potential of your creative marketing and content teams. Integrations with programs in the Adobe® Creative Cloud suite, such as InDesign, Illustrator, Photoshop, and Premiere, are key to WIP assets and DAM.

A strategic marketing planning process is extremely important for companies who want to reach current and potential customers in a meaningful way. There is an ever-expanding number of digital channels and marketing technologies available. This omnichannel opportunity calls for processes that can be monitored and adjusted to keep up as customer preferences change and evolve.

MediaBeacon just released the Digital Maturity Model for Marketing Processes white paper to help companies recognize what kind of progress they can achieve by digitizing their marketing processes. The white paper explains common traits in the marketing process for each level in the model so that companies can identify their position and establish a growth a plan.

MediaBeacon received the highest score in the current digital asset management (DAM) offering category in The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 evaluation. Forrester, one of the most influential research and advisory firms in the world, cites MediaBeacon for excelling in functionality, with good search and version control capabilities, and strong commerce and campaign management integrations. Reference clients are delighted by its Adobe and Microsoft integrations. Forrester evaluated the top DAM providers by researching, analyzing, scoring, and compiling the information into a report that includes a graphical Wave with positioning for each of the companies.

We were excited to attend Henry Stewart DAM Los Angeles in November. It was the last of the Henry Stewart DAM conferences for 2017, and provided confirmation on some of our insights and a sneak peek into the future of DAM.

Consumer experiences are present on more digital and physical channels than ever, resulting in connectivity as a potential differentiator for successful marketing departments. Not only do consumers want to gather information through digital and physical touchpoints, they also want to provide feedback that impacts what they see from companies through those channels. This concept of responsiveness is quickly turning into the consumer expectation.

Marketing Asset Management (MAM) is the strength behind a successful marketing campaign launch. From concept to consumer, you need a solution that will help deliver your marketing message at the right time, through the right channel.