Brands that can truly tap into their consumers’ interests and address their pain points will be able to create a positive experience for their customer and, by default, place themselves ahead of the competition for years to come. These days, creating connections and intimate experiences with consumers is more important than ever.

We’ve made some updates with our 2019.0 digital asset management (DAM) release that we think you and your creatives are going to love. Here are a few of the newest features.

If you’re trying to kick-off the new year by improving and streamlining your marketing operations, check out these seven tools that can help increase your ROI by automating your marketing to engage the right consumers at the right time.

Do you and your teams have trouble finding your digital assets? Pay attention to your file naming strategy to help make your assets easy to find.

Does your business have a large number of digital files? It can be challenging to keep track of who has access and how they are being used. That's where file activity monitoring (FAM) comes in. Here's a quick overview of how FAM helps, fam. 

Brand marketing is important for protecting your most valuable asset. What is the most valuable asset your company owns? It’s not a piece of equipment, a building, or even your product or service. Read on to find out what your most valuable asset is and how it works for you.

Esko, a global supplier of integrated solutions for packaging, has an annual conference to brief their users on what’s new and upcoming for Esko products, including MediaBeacon digital asset management (DAM). Hear what David Lipsey had to say after his first time attending.

A strategic marketing planning process is extremely important for companies who want to reach current and potential customers in a meaningful way. There is an ever-expanding number of digital channels and marketing technologies available. This omnichannel opportunity calls for processes that can be monitored and adjusted to keep up as customer preferences change and evolve.

Tyson Foods, Inc. recently implemented their digital asset management (DAM) system with the codename Jive. It has improved their digital asset process so much, they made a video about it! Tyson’s Associate Digital Asset Manager, Gil Comeaux, shared his story with MediaBeacon Director of Marketing, Julian Salazar.

What is Brand Management? – Brand management encompasses the way consumers perceive brands based on visual elements, price, experience, and emotional connection. These perceptions shape how consumers become aware of and associate with a brand.