The Search Engine Journal's Twitter audience poll found that 71 percent of participants plan to spend more on digital marketing this year compared to 2016. Maybe you’re not surprised that digital marketing will continue its growth, but these additional realities about your own business could surprise you: More initiatives mean a greater burden on your marketing and analytics processes, and how you respond could be the difference between sluggish results and surging growth.

Big Data. We’ve all read reports that the majority of companies plan to incorporate it into their marketing plan in the near future, or already have. Maybe your organization is one of the many who are making the improvement. But how useful is Big Data in the enterprise and how can you start implementing it into your workflow today? And, more importantly, how does a Big Data strategy fit into digital asset management?

Marketing has evolved significantly during the past 15 years, and it encompasses more than ever before. Social media, packaging, brand experience, content generation, consistency and information are all under the umbrella of marketing now. Managing these channels while moving quickly to outpace competition, going to market quicker, and creating a consistent and quality experience can be a tricky proposition.