Marketing Asset Management (MAM) is the strength behind a successful marketing campaign launch. From concept to consumer, you need a solution that will help deliver your marketing message at the right time, through the right channel.

We know it’s an omni-channel world now, for consumers and marketers. And a recent Forrester Research study commissioned by ESKO and MediaBeacon reveals these key facts: 85% of brands surveyed across North America and Europe plan to invest more in omnichannel experiences in 2017; and these firms understand how important a digital asset management (DAM) solution is to driving ROI for these key investments.

The Search Engine Journal's Twitter audience poll found that 71 percent of participants plan to spend more on digital marketing this year compared to 2016. Maybe you’re not surprised that digital marketing will continue its growth, but these additional realities about your own business could surprise you: More initiatives mean a greater burden on your marketing and analytics processes, and how you respond could be the difference between sluggish results and surging growth.