The wide array of digital and physical touchpoints that are available have created omnichannel audiences, so your retail and apparel marketing strategy should follow suit. In a recent study by Forrester Consulting on behalf of MediaBeacon, 90% of respondents said that enabling omnichannel experiences was important. However, omnichannel marketing is a feat easier said than done. In the same study, 31% of respondents said they realize that they are unprepared to understand and take action at different points in the customer lifecycle.