MediaBeacon at the 2018 Marketing Technology Expo in London

March 28, 2018 by Maria Jollie

It was an absolute pleasure being at the Marketing Technology Expo in London this year! We were honored by Digital Doughnut as a Finalist for Best Marketing Management Tool. It’s no surprise that digital asset management (DAM) is an essential marketing technology. One of the reason’s DAM has become a necessity is because of consumer demand for responsive omnichannel marketing.

In fact, more than 60% of marketing and creative executives agree that they will be increasing the amount of rich media content they will produce over the next two years to keep up with customer’s omnichannel expectations.¹

As a result of the proliferation of content, marketing and creative processes can be complex, lengthy, and expensive. Being able to manage, distribute, and analyze content is imperative to not only go to market faster, but to do it in a collaborative way that ultimately delivers a consistent omnichannel experience to your customers.

At MediaBeacon, we are passionate about bringing your digital assets and integrated marketing teams together under one simple, familiar, and secure hub.

Imagine a world in which

• All the valuable assets that your company already owns are at the fingertips of anyone who needs them for inspiration or to reuse.
• Your creative teams or external partners can download and upload assets to and from the DAM without ever leaving their favorite Adobe Creative Cloud tools.
• You are able to manage your next campaign from concept to consumer, using automated workflows to drive cross functional approvals and manage digital asset rights across the globe.
• You have a single source to provide your integrated marketing team with the visibility and accountability they are always asking for.

We have helped thousands of customers manage over 300 million assets and thousands of workflows so that they can focus on bringing that next big idea to life: on time, on budget, and on point. To learn more about how DAM fits in with marketing technology, contact us.

Thank you to those who visited us at booth 670 at the Marketing Technology Expo in London!

[1] - digital-asset-management-for-omnichannel-success. A commissioned study conducted by Forrester on behalf of MediaBeacon – March 2017